2,341 paywall variants scored today

Find the paywall
that makes more users pay

Upload your current paywall. Tranzmit finds a higher-converting version, shows the lift, and explains why it wins.

Get a free paywall auditSee how it works
Trusted by
Jungle AI
Zeo
Tata 1mg
50variants in your audit
9.4 minmedian winner direction
+67%more buyers, same traffic
Live scan · one paywall decision
50 variants screened
1Score before launch
No live traffic spent on weak variants
2Explain the winner
Price, proof, offer, and friction called out
3Roll out safely
Ship to 5% traffic before full release
Current paywall
Three plans, monthly toggle, free trial
—
users who pay
Winner
Tranzmit pick
Annual anchor, proof strip, simpler choice
—
users who pay
Better paywall found: +67% predicted liftGuardrailed rollout to 5% traffic
The problem

The problem is simple:
too few buyers, too slow to learn

Slow tests spend traffic on guesses. A useful audit shows why people stall before you run another live experiment.

The simple mathAt 4.2% conversion
96/100

users still leave. The question is which price, proof, and offer would have changed their mind.

14d
one answer
01
Learning is too slow
One live test can burn two weeks before you learn what to change.
CAC
on guesses
02
Bad variants are expensive
Weak prices, offers, and layouts cost real buyers while the test runs.
0
reasons why
03
The winner does not teach you
You need to know which proof, price anchor, or CTA changed the decision.
Audit output

See exactly why buyers stall.

The audit points to concrete decision blockers: too many choices, weak proof, and hidden annual value.

Paywall diagnosis artifact showing a current paywall and the reasons buyers stall
How it works

Read the moment, score variants,
ship the winner.

One answer: which paywall to ship, what lift to expect, and why it should convert.

Context01
SawClickedLeft
01

Read the buying moment

Map what users saw before the paywall and where they hesitated.

Pre-test02
PriceCopyProof
02

Screen the variants safely

Score price, proof, plan, and CTA variants before live buyers see them.

Winner03
LiftWhyLive
03

Ship the best answer

Launch the winner with expected lift, rollout guardrails, and the reason it works.

Results

More buyers.
Less live guessing.

A clear paywall decision, measured by conversion instead of opinion.

Benchmark
+214%
Average conversion lift
Across screened paywall deployments.
Benchmark
1,847
Variants screened weekly
Price, proof, plan, trial, and CTA combinations.
Benchmark
9.4 min
Median winner direction
From current screen to recommended next test.
Benchmark
±6%
Backtest variance
Recommendation versus measured outcome range.
Benchmark: recent Tranzmit paywall audits and backtests. Use as directional evidence.
Conversion math

4.2% to 7.0% means 67% more buyers from the same traffic.

At 10,000 paywall visitors, the better screen turns the same audience into 280 more paid users.

Current
4.2%
Winner
7.0%
Net gain
+280
What changes

The winner answers the buyer faster.

1Remove extra choicesThree equal options become one recommended annual path.
2Make savings obvious$89/year and 38% savings replace a weak monthly anchor.
3Put proof near the CTA1.6M creators appears before the final decision.
Side-by-side paywall audit showing a current paywall at 4.2 percent conversion and a Tranzmit pick at 7.0 percent conversion
Paywall audit artifact
Before / after

Same visitors, better screen

+67% lift
4.2%
Current paywall
420 buyers - per 10,000 visitors
7.0%
Tranzmit pick
700 buyers - per 10,000 visitors
Safe rollout

Roll out the winner at 5% traffic first.

Validate lift while refunds, support tickets, and churn risk stay visible.

Guardrailed rollout dashboard for a winning paywall with five percent traffic, conversion monitoring, and confidence score
Built for

Start with the paywall.
Extend once the math works.

The first job is simple: make more visitors pay from the same traffic. The same testing engine can later move into upgrades, cancel flows, and win-back offers.

+214%
paid conversion lift

Paywalls

Start here: find the price, plan, proof, and CTA that turns more free users into buyers.

  • Price
  • Plan
  • Proof
  • CTA
ARPU
upgrade moments

Upsells

Show the upgrade when intent is high, not when the product feels pushy.

  • Usage cap
  • Tier ladder
  • Add-on
Save
before churn

Cancel saves

Test pause, discount, downgrade, and education paths before users fully leave.

  • Pause
  • Downgrade
  • Discount
2nd
chance to convert

Win-back

Bring lapsed users back with the offer they actually needed the first time.

  • Email
  • Offer
  • Timing
Works for

Subscription products where one better screen changes the curve.

Consumer AIEdTechProductivityFreemium SaaSSubscription mediaMobile apps
Get started

Bring one paywall.
Leave with the better version.

We'll compare 50 variants against your current paywall and show the better direction during the call.

Get a free paywall auditSee audit example
No credit card. No commitment. Just the math.